3 Things to Do Before Starting Your Home Bakery
If I could go back in time and prep myself for a successful and sustainable cake business, I would tell myself to do the following:
Specialize in ONE thing.
Track my time and money.
Change my mindset!
SPECIALIZE IN ONE THING:
When I started, I baked anything and everything that my clients asked me, even things that I’ve never made before. I didn’t want to say “no” and lose out on potential clients/money, but this meant that I allowed them to dictate my business and that was not a good way to start.
When I stumbled upon a dessert called pavlovas, I realized that I absolutely loved making them and the best part was that no one else in my area offered them. So I became known as the only baker in the area that made these pavlovas. I perfected this recipe and advertised myself as someone who specialized in this item.
If you’re unsure of where to start and want to make pies, cookies, cakes, and more… I would start with one thing and make it amazing. It's better to have one thing on your menu that is absolutely delicious and perfected that you can't get anywhere else than having multiple mediocre items. Once you really perfect that one recipe or you're known for that one particular item, then you can start branching out and trying new things, but start out small and start off with one incredible dessert.
TRACK YOUR TIME & MONEY:
You need to understand exactly how much time and money you're spending on everything that goes into your business. You need to take into account the time it takes to and from the grocery store, the prep, the baking, the packaging, the delivering, etc. Everything takes time and your time is valuable and worth money!
By really tracking your time and money, you can see which task you can be more efficient in or maybe you realize you are spending way too much on a specific type of ingredient where you can get the same ingredient at another place. Tracking your time and money can help you figure out your pricing and when you can see exactly how many hours you are spending on your cakes, you can come up with a price that is going to give you more of a profit and help you run a sustainable business.
CHANGE YOUR MINDSET:
The way you think about yourself and even talk to yourself is so important. You have to protect your mind from all the negative self-talk. Stop comparing your work to others and especially stop comparing your journey to someone else's. Everyone starts somewhere - the time it takes for someone to launch and become successful will always look different and vary. Remember that you are called to do this. You have a unique gift and no one else can do what you do.
By having a more positive mindset, this can help you become more confident and treat your business as an actual business and not a hobby. Mindset really matters when it comes to charging what you're worth. If you're feeling small inside and that you're just a hobby baker or people could get your offerings somewhere else or you just feel guilty charging for your work, you're going to stay as a hobby baker and not a business that grows and is profitable.
Everyone works through their mindset blocks differently. Here are a couple different ways that can help: Podcasts, books, going to conferences, investing in courses, therapy. You can even form an accountability group with your friends, or if you know anyone else who is starting their own business, this really helps keep everyone in check and it's just nice to know that you're not alone. (If you want specific recommendations, leave a comment below!)
So those were 3 tips I would give to someone who is just starting out! Let me know - which one was your favorite? Any questions? Leave a comment, send me an email at firstname.lastname@example.org, or you can DM me on Instagram @Justbakecause